Day on Media Earth

With a 10-year experience in writing and media monitoring, Gwenaëlle Lepeltier shows an atypical career going from the sales and marketing division to the media sector. A graduate from the High Business School of Rennes, she had two sessions of professional training in editing at CFPJ and in web editing at EMI-CFD, both being training centres for journalists, in a move to put her job as Editorial Project Manager - ECB Press Digests for TNS media Intelligence - now Kantar - into the wider media perspective.  

If her job as Editorial Project Manager - ECB Press Digests is very specific, it does include several chief editing tasks - such as writing, rewriting, editing and managing a network of correspondents -, the whole job being a permanent challenge subjected to daily deadlines.

This career, reflecting a constantly evolving information business being forced to adapt itself to the Internet revolution and the multi-media concept, highlights a certain polyvalence - knowledge of the media sector, the information channels, the marketing and communication concepts, the desktop publishing software and several languages, plus organisation and coordination skills -, a concept being debated today by the press sector.